China is the world’s largest toy producer. China’s toy industry is from the last century, it developed after 80 years, more than 70%, or processing, and sample processing and self-development and innovation capacity is not strong, able to create their own brand is also exported a small number, from the attachment-style development to autonomous development also requires a certain process.
China’s domestic market, the quality of the toys pass rate was only 76.3%. Also face severe barriers to trade such as intellectual property protection and the European Union problem. And the past year, international oil prices continued to rise, making home prices of plastic raw materials, toys, increased production costs and market competition. In some parts of the eastern coast of the electricity supply and labor shortages, but also restricting the toy industry.
Chinese Toy Industry Overview
Production Overview
China is the world’s largest toy manufacturer and exporter, 70% of the toys are manufactured in our country. China’s current two thousand toy companies, employing more than 4 million, annual production value of more than 1,000 billion yuan, the output of the world’s total output of more than 70%, of which the output value reached 30 billion yuan in Guangzhou. China toy export volume in 2005 reached more than 150 billion U.S. dollars.
Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong and Fujian provinces and one city, the five Chinese toys have always been the most important production and export base, accounting for more than 95% of toy sales, of which Guangdong accounts for annual sales of over 50% of Chinese toys , its main production base in Shenzhen, Dongguan and the Chenghai area.
Toy manufacturing industry in our country belongs to a higher degree of openness of the industry. At present, foreign-funded enterprises still occupy the dominant position of the industry have achieved industry-wide product sales revenue and profits 65.8% of total 62.7%. The economic benefits of private enterprises is the industry best.
Consumption
China’s toy consumption is 30% to an annual rate of 40% growth in 2010, China’s toy consumption will total more than 100 billion yuan. China Social Survey conducted by a Chinese firm has toy industry survey shows that the Chinese toy market presents tremendous opportunities. China’s 14 years of age population over 300 million, of which the urban population of 80 million people, constitute a huge toy consumer groups.v
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