ZOLD has recently introduced Idbids to Canada, one of North America’s award-winning environmentally-friendly toy brands. Idbids creates toys that educate children on environmental sustainability and responsibility. With the motto, “iddy biddy steps make a biggie big difference” in keeping our Earth happy, healthy and green, Idbids products are made from organic, earth-friendly materials especially designed for children three and older.
One of ZOLD’s best selling products, the Idbids Eco-Friendly Starter Kit is the perfect gift for this back to school season. The Starter Kit contains one 9” plush toy, lovingly handcrafted using 100% organic Egyptian cotton. Coloured with natural organic dyes, no two are alike – just like children! Also included in the kit is an organic cotton backpack for the child to wear, the “iddy biddy steps for a greener world” storybook, the Idbids Field Guide – both printed on recycled paper with eco-friendly inks — and an online rewards program. The kit packaging is made from recycled and eco-friendly materials and includes paper doll cutouts and a playland insert. With the purchase of each kit, children can enter a code online that will help protect the habitat of animal friends through The Nature Conservancy’s Plant A Billion Trees campaign, Adopt an Acre® or Rescue the Reef® programs.
Idbids was a recipient of a MAX award earlier this year. According to the GSU Marketing Roundtable, the organizers of the 17th Annual Marketing Awards for Excellence, “Idbids demonstrates how a very small company can create a whole new category and compete with industry giants through innovation. The eco-friendly toys the company developed were created to foster a love for the environment and to help kids understand the steps they can take to protect the environment and make a difference. They did this without sacrificing fun.”
Parents echo the same enthusiasm for Idbids toys: “It’s never too early to teach our little ones about ways to save the environment, and when I stumbled upon Idbids, I knew their products would be a great tool to help Little Music Man learn about the environment while having fun at the same time”, says Sage Mom, owner of the Sage and Savy blog and self-described ’light green’ wife and mother of two beautiful boys. “The entire kit is eco-friendly, fun and educational. Even the box features cut-outs of the Idbids, and you can re-use the box as their playland!”
The Treece family, with two children under five, have recently discovered the benefits of buying from an eco-friendly toy company. “[Idbids products are] wonderful because they help teach concepts of conservation and pollution and give examples of reachable goals that children can do to help the environment. I think Idbids would make a great birthday or Christmas gift for the child who really doesn’t need just another toy.”
Available through ZOLD, Idbids’ exclusive sales agency in Canada, the Eco-Friendly Starter Kit is available in the following versions: Scout, the cloud, Lola, the flower, or Waverly, the water drop Idbid.
About the Author:
Sofia Ribeiro is the founder and co-owner of Kiwano Marketing, a green marketing services provider dedicated to support small, sustainable businesses. An experienced marketing professional and a green enthusiast, Sofia has an extensive marketing background across both small businesses and large enterprises throughout Europe and North America. Her expertise lays in guerrilla marketing and Internet marketing techniques, paired with a solid experience in copywriting and industry research.
Article Source: ArticlesBase.com – Iddy Biddy Steps for a Greener World
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