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Singer/actress and star of the movie hit High School Musical, Vanessa Hudgens flew to New York on June 16 to help launch Rubik’s Revolution™, the electronic version of the popular Rubik’s® Cube. Rubik’s Revolution™ is the brainchild of Techno Source, a private electronic toys and games company based in Hong Kong, with a number of offices located in the Big Apple.
Eric Levin, Techno Source’s Executive Vice President, said that since the original toy’s release in 1980, it has sold almost 300 million units, making it a globally recognized “pop icon”. He also expressed his delight in having Hudgens launch their new product by saying, “We’re excited to have rising 21st century pop star Vanessa Hudgens help us introduce the Rubik’s Revolution to a new generation of Rubik’s fans.”
Hudgens, who will also star in the upcoming High School Musical, was accompanied by her father Greg Hudgens to the event which was held at Toys “R” Us Times Square. The launch was held on Father’s Day and during her speech, Hudgens said that she and her father “look forward to competing against each other in cube contests and interacting with other father/child teams at Toys “R” Us Times Square.” The 18-year-old singer-actress just came from a High School Musical Latin America tour before going onto the launch.
After a special presentation to reveal the new toy, the High School Musical star held a private autograph session which gave her fans who had special tickets to meet and greet her.
At this year’s American International Toy Fair which was held in New York, Rubik’s Revolution received much praise for their new release. The electronic toy has several including voice, lights and sound effects, at least six built-in games and multi-player functions.
“Rubik’s Revolution is truly innovative. It’s rare that a follow-up can match or even surpass the original in respect to creativity, game play, and fun, but Techno Source has developed a product that achieves this feat,” said Jim Silver, Toy Wishes magazine editor-in-chief.
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